Insights

Memos,writtenplainly.Thefirstlandssoon.

One memo a month, written by a partner, on a problem we have just finished thinking about. No newsletter graphics, no infographics, no calls to action. We are setting the firm up; the first memo will be on the desk before we take engagements.

What you can expect
  • 01Short. Most memos will run 800 to 1,500 words.
  • 02One idea per memo. Not a roundup, not a digest.
  • 03Plain English, with the working shown when it matters.
  • 04Sent only to people who asked for it. No list rentals, no follow-ups.